Work / Woolworths
Woolworths · Father’s Day Campaign
Father’s Day with Woolworths.
A two-year partnership with Woolworths celebrating Father’s Day through authentic family storytelling. The campaign showcased the Father’s Day collection while highlighting meaningful moments between fathers and their children — the varying father figures in our lives — driving emotional connection with the brand.
The brief
A two-year partnership with Woolworths celebrating Father’s Day through authentic family storytelling. The campaign showcased the Father’s Day collection while highlighting meaningful moments between fathers and their children — the varying father figures in our lives — driving emotional connection with the brand.
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