Where Style Meets Influence
Influence · Culture · Commerce — Built from Nairobi
Building culturally relevant brands through storytelling, influence and strategy.
I create marketing campaigns and digital content for fashion, beauty and lifestyle brands, blending storytelling, influence and strategy to build work that feels intentional, refined and culturally connected.
60+ Brands · 120+ Campaigns · 10 Years · Across Continents
Partners · East Africa · Middle East · UK
Trusted by brands across fashion, beauty, lifestyle and culture.
What I Do
Built from Nairobi, my work sits at the intersection of editorial, commerce and modern African influence — collaborating with teams who care as much about how the work feels as how it performs.
I believe the most powerful brands don’t just sell products — they shape culture, create connection and make people feel seen.
Selected Collaborations
A snapshot of recent work — fashion, beauty, lifestyle, finance, hospitality and tourism. Each campaign was created end-to-end: concept, creative direction, content, and amplification.
View full case studies
Tanqueray · Product Launch Campaign
Supported the launch of Tanqueray’s flavoured variants and Tanqueray No. Ten through a creator-led lifestyle campaign. Created aspirational content showcasing product discovery, premium serves, and social occasions, helping introduce the new range to a younger, experience-driven audience.
View case study
BMW · Vehicle Launch Campaign
Partnered with BMW Kenya for the launch of the new BMW X3, creating a lifestyle-led content series that highlighted design, comfort, technology, and everyday drivability. The campaign positioned the vehicle within authentic moments rather than traditional automotive advertising.
View case study
Woolworths · Father’s Day Campaign
A two-year partnership with Woolworths celebrating Father’s Day through authentic family storytelling. The campaign showcased the Father’s Day collection while highlighting meaningful moments between fathers and their children — the varying father figures in our lives — driving emotional connection with the brand.
View case studyCampaign Worlds I Work Across
Why Brands Work With Me
Three reasons partners renew campaigns and refer me to other teams — and the services that make them happen.
01 · Strategy
Data-led audience insights, brief shaping and campaign positioning so your story lands with the right people, in the right voice — built on a decade of brand campaigns across East Africa, the Middle East and beyond.
02 · Creative
Concept, styling, talent direction and copy — full-service creative for campaigns, lookbooks and brand films. Every output is shot, styled and written like a feature for a publication, never like an ad.
03 · Amplification
Original reels, stills and editorial content distributed across IG, TikTok and YouTube — built on an audience that connects, trusts and actually converts, one honest recommendation at a time.
Influence · Backed by Insight
Top Markets
Kenya · Nigeria · UK · UAE
Core Audience
Women 25–34 · 79% of reach
Interests
Fashion · Beauty · Travel · Lifestyle
What Brand Partners Say
Working with Nelly felt less like a brand deal and more like a creative partnership. Every deliverable was a small piece of art — and the numbers showed up.
David Kiprop
Marketing Director · Standard Chartered Kenya
She Banks. She Builds. · 2024
Nelly brought the perfect balance of elegance, audience understanding and campaign execution. She is the rare creator who actually shifts the needle.
Amara Okonkwo
Head of Brand · Dove East Africa
Real Beauty, Real Stories · 2025
Nelly brought the perfect balance of elegance, audience understanding and campaign execution. She is the rare creator who actually shifts the needle.
John Okonkwo
Head of Brand · Dove East Africa
Real Beauty, Real Stories · 2025
Nelly brought the perfect balance of elegance, audience understanding and campaign execution. She is the rare creator who actually shifts the needle.
Katule Okonkwo
Head of Brand · Dove East Africa
Real Beauty, Real Stories · 2025
Get in Touch
Partner with Nelly for fashion, beauty, lifestyle and brand storytelling campaigns that move audiences and move numbers.
Or write directly — nelly@geekonfashion.co.ke
