Selected Work

Campaigns I’ve made for brands you know.

A snapshot of recent work — fashion, beauty, lifestyle, finance, hospitality and tourism. Each campaign was created end-to-end: concept, creative direction, content, and amplification.

Tanqueray · Product Launch Campaign

A Bold New Pour.

Supported the launch of Tanqueray’s flavoured variants and Tanqueray No. Ten through a creator-led lifestyle campaign. Created aspirational content showcasing product discovery, premium serves, and social occasions, helping introduce the new range to a younger, experience-driven audience.

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BMW · Vehicle Launch Campaign

A Weekend Behind the Wheel.

Partnered with BMW Kenya for the launch of the new BMW X3, creating a lifestyle-led content series that highlighted design, comfort, technology, and everyday drivability. The campaign positioned the vehicle within authentic moments rather than traditional automotive advertising.

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Woolworths · Father’s Day Campaign

Father’s Day with Woolworths.

A two-year partnership with Woolworths celebrating Father’s Day through authentic family storytelling. The campaign showcased the Father’s Day collection while highlighting meaningful moments between fathers and their children — the varying father figures in our lives — driving emotional connection with the brand.

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